Resource Library

Structured systems for brands
building real visibility.

“SEO isn’t about gaming algorithms. It’s about building a brand that search engines and people trust.”

  • Free SEO Resources

Tools and templates to help you get started with clarity.

  • Template

Keyword Research Workbook

A structured workbook for mapping target keywords to search intent, content type, and conversion potential.

 
  • Checklist

SEO Site Audit Checklist

A comprehensive, step-by-step checklist for conducting your own technical and on-page SEO audit.

  • Planner

90-Day Content Planner

Plan three months of SEO-driven content with clarity on topics, intent, and publishing cadence.

  • Beauty Brands — Specialist Resource

Built from direct experience building SEO for a beauty e-commerce brand from scratch. This is the only resource in this library that exists because of a specific niche, not despite it.

  • BEAUTY E-COMMERCE · SPECIALIST PLAYBOOK

Beauty Brand SEO Playbook

Generic SEO advice fails beauty brands consistently. This playbook was built for the specific competitive dynamics, search behaviours, and content formats of the beauty space. Nothing inside it is adapted from general advice.

 

WHAT’S COVERED

  • How beauty consumers search — and the keyword universe this creates
  • Ingredient-led content architecture and page structure
  • Collection and category page SEO for beauty taxonomies
  • UGC, reviews, and community content as organic assets
  • Ranking strategy that works without competing with aggregators
  • Competitor analysis method built for the beauty search landscape

These resources are designed as entry points into a structured SEO system.

Not sure which system you need? If you want a strategy built for your brand, market, and growth goals, that is where I step in directly.