I’m an SEO and Visibility Strategist with over 5+ years of experience helping service-based businesses and ecommerce brands build the kind of organic presence that drives real, sustainable growth.

My work spans SEO audits, strategy development, content structuring, and ongoing optimisation. I operate at the intersection of strategy, content, and technical SEO, helping brands move from “not being found” to becoming “consistently visible to the right audience.”

Before founding my practice, I built my expertise working across different brand types, which means I understand that a beauty e-commerce site and a professional services firm have very different SEO needs. I tailor every engagement accordingly.